Everyone’s heard of the flagship social media websites – Facebook, MySpace and Bebo. In today’s society “social media marketing” is an increasingly common method of site promotion and traffic generation. Many companies use a blog or news feed on their website to interact with their customers and keep them abreast of brand and future developments within their industry.

However, the concept of “micro-blogging” might not be as familiar to you as some of the more commonly accepted social marketing methods. Pioneer company, Twitter, launched the concept back in 2006 and in the past two years has grown considerably; boasting over 2 million user accounts!

The idea of micro-blogging is focused on the provision of quick, easy, bite-sized information. A Twitter account gives users the facility to “tweet” remotely from any PC or mobile phone and encourages them to submit easy-to-digest micro-blog posts at increasingly regular intervals. Similar to a RSS feed interested parties can subscribe to a company or individual’s Twitter feed and receive real-time updates directly to their system.

The Telegraph, the Guardian and even NASA are all represented on Twitter. In an environment where customer interaction and brand promotion are essential, new mediums like Twitter are leading the way. HeadRed are currently in the process of setting up Twitter functionality for featured client Ajay Ahuja, which we hope will give Ajay an effective and regular dialogue with his customer base.